| Location: Electra Tower, Tel Aviv, Israel | Category: Interior Design – Commercial | Size: 5,800SQM | Status: Completed 2011
Under the title of Adler Chomsky is an extremely dynamic amalgamations of sister companies. If one imagines an advertising empire as a highly designed, minimalist environment composed of well groomed individual, this is not it: Adler Chomsky is “down town Bangkok!” Each person is an individual, each sister company is a force within itself and everyone is driven to create & succeed. This is a remarkable environment; energized, seemingly anarchic, intuitively rebellious and ironically unaesthetic. Commissioned to design the full set of inter-related firms, our aim was to strengthen the particular dynamism that defines the group and to avoid a quiet minimalism that could dim the creative noise. The resulting environment is a factory for ideas, an industry for creativity and a multiplicity of inter related spaces that continually challenge and stimulate the imagination.
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