| Location: Tel-Aviv Museum, Israel | Category: Interior design – Culture | Size: 2,000SQM | Status: Completed 1999 & 2000
It is a general misconception that Art is autonomous; that once it has been created it occupies its own space, that it is a world within itself. Art, however, is both created and perceived within space. The manner in which it is viewed, experienced and comprehended is to a very large extent dependent upon how it is offered to the viewer, in what physical and intellectual context it is placed. Museum exhibitions are created relatively quickly and are rarely permanent, and yet they are critical. They require both an understanding of the material being exhibited and the ability to highlight the particular qualities of each exhibition. The practice has been fortunate enough to establish a working relationship with the Tel-Aviv Museum and has so far designed two very different exhibitions. The first for the contemporary artist Ofer Lalouche entitled “Self portraits” and a major retrospective of the artist Arie Aroch. Both exhibitions occupied the same area within the museum, and yet the scale and nature of the works required markedly differing solutions. The Lalouche exhibition focused upon the monumentality of art within space, while the Aroch exhibition revealed a more intimate and complex aspect of an artist’s life work.
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